~ Nurwidya Abdul's take ~

We may live in a highly educated, condusive and progressive environment, but there is one prominent stigma that remains. Sex.

Yes, sex to sell, stills exist in this society, sadly, successfully. Hmm... Didn't mean to sound like a pun, but you and I know, the Singapore Girl, she ain't no nun!

In this modern age where technology and people are becoming more matured, they don't necessarily judge a product by looking at the mini-skirts and pretty face that promotes them.

As unfair and surreal as it may be, the term 'sex' or 'sex appeal' are still being incorporated to market products. And sadly, more often than not, successfully.

My reasons:

First, female models are being used rampantly in product launches and advertisements. In the plant visit to Super Coffeemix in Johor last Friday, we saw the advertisement for 'Super Power' coffee. This one literally suggests 'sex' to sell.

Second, well how many of you viewers tuned in to Channel 5 to watch Miss Singapore last night? Come on admit it, don't be shy...

Third, how many of you watched Ugly Betty and then America's next top model after? Uhuh... I see more hands raised now...

More often than not, these viewers are made up of the women population. In order to be noticed, they 'must have' slim and slender figure, big bosoms and smooth skin that those models on the show.

As shallow as it may seem, pretty faces get people's attention. It's a natural instinct to look at a pretty face and admire. From a marketing point of view, having a pretty salesman or woman is an advantage, and this practice will remain for a very long time.

I guess the day where sex does not sell anymore, will be the day where there won't be a Miss Universe pageant anymore.

Or will it?

~ Yeo Sue En's take ~

Chocolate, potential investments, oysters and truffles. What do these four items have in common?

Well, besides leaving a pleasurable after taste on your palette, they are catalysts that arouses sexual desire.

Yup you didn't hear me wrong, potential investments are on my list.

Trade conferences leave the men wanting more and sets women eyes rolling.

Yes the sweet young things who are hired as gimmicks to attract traffic to their booths.

Sex sells. And thats the way the world goes round.

Talk shop? Most likely not all they offer is sweet smiles and enough attention for you to venture near enough for a exhibitor to ambush you convince you that their service is exactly what you need.

Well, in all honesty, this old school tactic seems to hold its charm on investors both young and old. Distasteful to some it maybe, it is successful and will be a tactic used over again for a very long time.


P.S: You have to watch the Super Power commercial by Super Coffeemix. Go to http://www.youtube.com/watch?v=yExTf4-1Sa4&mode=related&search= to watch the video. Do watch the whole 4-part commercial. You won't regret!

Nurwidya Abdul and Yeo Sue En

Labels: chocolate, Miss Singapore, Miss Universe, Sex, Singapore Girl, Top Models, Ugly Betty