Companies do get involved with social responsibility like caring for the environment, poor and disabled, donating and many others.

But when they do that, will they become productive or counter-productive?

I say that social responsibility is productive.

My reasons:

First, giving back something to the society is always good. Not only does the company's bond with the community is closer, the transparency from the company and trust from the public is stronger.

Second, it is everybody's responsibility to do their part, to give back to the environment and community, regradless of how small it is. It doesn't mean that if a company does not have a lot of extra cash for goodwill, that it shouldn't contribute. Even by having a visit to the old folks' home does not require money.

For some, its business is all about social responsibility. Like for example, Bodyshop. The company's policy is against animal testing.

This unique-selling point for Bodyshop has earned itself fans and customers. It is able to make products without having to test on animals.

Another example is Shell. The petroleum company is into conserving energy and protecting the environment.

It also supported the arts by having several Arts awards and scholarships.

Early this year in January, it launched a programme at Sungei Buloh Wetlands Reserve called Shell-NParks Nature Nurtures Programme. The aim is for teens to learn about contributing to the society.

It also has the famous programmes for schools in the Road Safety Park at East Coast to teach students about road safety.

And the list goes on.

Doing something in the course of social responsibility can only end in a good light.


Nurwidya Abdul